Privacy Policy

At Via 313 ("we," "us," "our," or "the Company"), we are deeply committed to protecting the privacy and personal information of every individual who interacts with our website, services, and online ordering platforms. This Privacy Policy explains in detail how we collect, use, disclose, store, and safeguard your personal information when you visit our website at via313-pizz.rest, place an order, subscribe to our communications, or otherwise engage with our food service offerings.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all users located in the United States and is governed by applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable state and federal regulations governing the collection and use of personal data.

1. About Via 313

Via 313 is a food service company operating in the United States. We are passionate about delivering an exceptional dining experience, whether through our physical restaurant locations or our online ordering and delivery services.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. This information falls into several broad categories, described in detail below.

2.1 Personal Identification Information

When you interact with Via 313 — whether by creating an account, placing an order, making a reservation, signing up for our loyalty program, or contacting our customer service team — we may collect the following personal identification information:

• Full Name: Your first and last name as provided during registration or ordering.
• Email Address: Used for order confirmations, account management, and marketing communications (where consent is given).
• Phone Number: For order updates, delivery coordination, and customer service purposes.
• Mailing and Delivery Address: Physical address required to fulfill delivery orders or send promotional materials.
• Date of Birth: Collected where relevant to verify age requirements or for birthday promotions.
• Account Credentials: Username and encrypted password for online account management.
• Payment Information: Credit card numbers, debit card details, and billing addresses collected at the point of transaction. Note: We do not store full payment card numbers on our servers; payment processing is handled by PCI-DSS compliant third-party processors.

2.2 Order and Transaction Data

When you place an order through our website or mobile application, we collect information related to that transaction, including:

• Items ordered, including customizations, quantity, and pricing.
• Order history and frequency of purchases.
• Special dietary preferences or food allergy information you voluntarily provide.
• Tip amounts and promotional codes applied.
• Timestamps and order status updates.

2.3 Usage and Behavioral Data

As you navigate our website and digital platforms, we automatically collect certain information about your activity, including:

• Pages Visited: The sections of our website you browse, including menu pages, promotions, and blog content.
• Time Spent on Pages: How long you engage with specific content or product listings.
• Click-Through Data: Which links, buttons, and calls to action you interact with.
• Search Queries: Terms entered into our website's internal search function.
• Cart Abandonment Data: Items added to a cart but not purchased.
• Referral Sources: How you arrived at our website (e.g., from a search engine, social media, or a direct link).

2.4 Device and Technical Information

We collect technical information about the devices and browsers you use to access our website:

• IP Address: Used to determine your approximate geographic location and for security purposes.
• Browser Type and Version: Chrome, Firefox, Safari, Edge, etc.
• Operating System: Windows, macOS, iOS, Android, etc.
• Device Type: Desktop, laptop, tablet, or mobile phone.
• Screen Resolution and Language Settings: To optimize your browsing experience.
• Unique Device Identifiers: Such as cookies, pixel tags, and similar tracking technologies.

2.5 Location Data

With your permission, we may collect precise or approximate location data from your device to help identify nearby Via 313 locations, provide accurate delivery time estimates, and personalize your experience based on your geographic area.

2.6 Communications and Feedback

When you contact our customer service team, submit a complaint, leave a review, or respond to a survey, we collect the content of those communications, including any personal information you choose to include.

2.7 Information from Third Parties

We may receive information about you from third-party sources, including social media platforms (if you log in or interact with us via social media), analytics providers, delivery partner platforms, and marketing partners. This information is combined with data we have already collected about you to improve the accuracy of our records and the relevance of our services.

3. How We Use Your Information

We use the personal information we collect for a variety of purposes directly related to providing and improving our food service offerings, as well as for legal compliance and business operations.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether for pickup or delivery.
• Managing your customer account and loyalty program membership.
• Communicating order confirmations, receipts, updates, and delivery notifications.
• Coordinating with delivery drivers and third-party delivery platforms.
• Processing payments and preventing fraudulent transactions.

3.2 Customer Support and Communication

• Responding to your inquiries, complaints, and feedback.
• Providing troubleshooting assistance for your account or orders.
• Sending important service-related notifications, including changes to our menu, pricing, or policies.

3.3 Marketing and Promotional Activities

• Sending promotional emails, offers, and newsletters to customers who have opted in to receive such communications.
• Delivering personalized promotions, discounts, and loyalty rewards based on your order history and preferences.
• Running targeted advertising campaigns through third-party platforms such as Google Ads, Facebook, and Instagram.
• Conducting surveys and gathering customer feedback to improve our offerings.

You have the right to opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, contacting us at [email protected], or updating your communication preferences in your account settings.

3.4 Analytics and Business Improvement

• Analyzing website traffic, user behavior, and ordering patterns to improve our digital platforms.
• Conducting research and analysis to understand customer preferences and trends in the food service industry.
• Testing new features, menu items, and promotional strategies.
• Measuring the effectiveness of our marketing campaigns.

3.5 Legal Compliance and Security

• Complying with applicable federal and state laws and regulations.
• Responding to legal processes, court orders, or governmental requests.
• Detecting, investigating, and preventing fraudulent activities, security breaches, and other illegal activities.
• Enforcing our Terms of Service and other applicable policies.
• Protecting the rights, property, and safety of Via 313, our employees, customers, and the general public.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content. A cookie is a small text file stored on your device when you visit a website.

4.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the basic functionality of our website, such as maintaining your shopping cart and enabling secure login.
• Performance and Analytics Cookies: Help us understand how visitors use our website by collecting aggregated, anonymous data. We use tools such as Google Analytics for this purpose.
• Functional Cookies: Remember your preferences, such as your preferred language or delivery address, to provide a more personalized experience.
• Marketing and Targeting Cookies: Used to deliver relevant advertisements on our website and on third-party platforms. These cookies track your browsing behavior across websites.

4.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling certain cookies may affect the functionality of our website. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

5. Sharing Your Information with Third Parties

Via 313 does not sell your personal information to third parties for their own direct marketing purposes. However, we do share your information with carefully selected third parties in the following circumstances:

5.1 Service Providers and Business Partners

We engage third-party vendors and service providers who assist us in operating our business. These parties are contractually obligated to use your information only for the specific purposes for which it was shared and in accordance with applicable privacy laws. Categories of service providers include:

• Payment Processors: Secure, PCI-DSS compliant companies that handle credit and debit card transactions.
• Delivery Partners: Third-party delivery platforms and logistics companies that fulfill delivery orders on our behalf.
• Email and SMS Marketing Platforms: Providers that manage and distribute our promotional communications.
• Analytics Providers: Companies such as Google Analytics that help us understand website usage and performance.
• Cloud Hosting and IT Service Providers: Companies that host our website, databases, and digital infrastructure.
• Customer Relationship Management (CRM) Systems: Platforms that help us manage customer interactions and loyalty programs.
• Advertising Networks: Third-party platforms that serve targeted advertisements on our behalf.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, or governmental request.
• Protect and defend the legal rights of Via 313.
• Prevent or investigate potential wrongdoing in connection with our services.
• Protect the personal safety of our customers, employees, or the public.
• Protect against legal liability.

5.3 Business Transfers

In the event of a merger, acquisition, sale of assets, reorganization, or other business transfer, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you via email and/or a prominent notice on our website prior to your information becoming subject to a different privacy policy.

5.4 Social Media Platforms

If you choose to interact with us on social media or connect your social media account to your Via 313 account, certain information may be shared with or collected by those social media platforms in accordance with their respective privacy policies. We encourage you to review those policies independently.

6. Data Security

We take the security of your personal information seriously and implement a comprehensive range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) protocols.
• Encrypted Payment Processing: Payment card information is handled by PCI-DSS Level 1 compliant processors. We do not store raw card data on our servers.
• Secure Password Storage: User account passwords are stored using strong cryptographic hashing algorithms.
• Firewalls and Intrusion Detection Systems: Our network infrastructure is protected by enterprise-grade firewalls and monitoring systems.
• Regular Security Audits: We conduct regular vulnerability assessments and penetration tests to identify and remediate security risks.

6.2 Administrative Safeguards

• Access to personal data is restricted to authorized employees and contractors who have a legitimate business need.
• All staff with access to personal information receive regular privacy and data security training.
• We maintain documented data handling procedures and incident response plans.

6.3 Limitations

While we implement robust security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and applicable authorities in accordance with applicable law.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The following general retention guidelines apply:

After the applicable retention period expires, we will securely delete or anonymize your personal information in accordance with our data disposal procedures.

8. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information. Via 313 is committed to honoring these rights in a timely and transparent manner.

8.1 Rights for All U.S. Residents

Under the Federal Trade Commission (FTC) Act and general consumer protection principles, all U.S. residents have the following baseline rights:

• Right to Be Informed: You have the right to know what personal information we collect and how it is used.
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications at any time.
• Right to Report Unfair Practices: You may file a complaint with the FTC at www.ftc.gov if you believe we have engaged in unfair or deceptive practices.

8.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: The right to request disclosure of the specific pieces of personal information we have collected about you over the past 12 months, including the categories of information, sources, purposes of collection, and third parties with whom it has been shared.
• Right to Delete: The right to request deletion of your personal information, subject to certain exceptions provided by law.
• Right to Correct: The right to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. Via 313 does not sell your personal information; however, we may share it with advertising partners as described in this policy.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use of sensitive personal information (such as precise geolocation data or financial account details) to purposes strictly necessary for providing our services.
• Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your CCPA/CPRA privacy rights. We will not deny you services, charge different prices, or provide a different quality of service because you exercised your privacy rights.
• Right to Data Portability: The right to receive a copy of your personal information in a portable, readily usable format.

8.3 Exercising Your Rights

To exercise any of the rights described in this section, please submit a verifiable consumer request by:

• Emailing us at [email protected] with the subject line "Privacy Rights Request."
• Visiting our website at via313-pizz.rest and using our designated Privacy Rights request form.

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we require additional time (up to 90 days), we will inform you of the extension and the reason for the delay. You may designate an authorized agent to submit requests on your behalf, subject to identity verification requirements.

9. Children's Privacy

Our website and online services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA), or from minors under the age of 18 in contexts where such protections apply.

If you are under 18 years of age, you are not permitted to create an account, place an order, or submit personal information through our website without parental or guardian supervision and consent. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we may take appropriate action.

10. International Data Transfers

Via 313 is headquartered and operates primarily within the United States. Our servers and primary data storage infrastructure are located in the United States. If you are accessing our website from outside the United States, please be aware that your personal information will be transferred to and processed in the United States, where data protection laws may differ from those in your home country.

By using our website and services from outside the United States, you consent to the transfer of your personal information to the United States for the purposes described in this Privacy Policy. We will take all reasonably necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy during any such transfer.

Where we engage third-party service providers located outside the United States, we require contractual assurances that such providers maintain adequate data protection standards consistent with applicable law.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, delivery applications, and other online services that are not operated or controlled by Via 313. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over and assume no responsibility for the content, privacy practices, or policies of such sites.

Common third-party platforms you may encounter when interacting with Via 313 include but are not limited to: Google (Google Maps, Google Analytics, Google Ads), Meta (Facebook, Instagram), third-party delivery applications, and payment processing gateways. Each of these services maintains its own privacy practices and data handling procedures.

12. Your Choices and Opt-Out Options

We believe in giving you meaningful control over how your personal information is used. You have a variety of options available to manage your preferences:

• Email Marketing: Click "unsubscribe" in any promotional email, or contact us at [email protected] to remove yourself from our mailing list.
• SMS/Text Messages: Reply "STOP" to any promotional text message to opt out of future SMS communications.
• Account Settings: Update your communication preferences directly within your Via 313 online account.
• Cookies: Adjust your browser settings to refuse cookies or delete existing cookies. Visit our Cookie Policy for more detailed instructions.
• Location Data: Disable location services for our website or app in your device's settings at any time.
• Google Analytics: You may opt out of Google Analytics data collection by installing the Google Analytics Opt-Out Browser Add-On.

Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account activity, or important policy updates.

13. How to File a Complaint with Regulatory Authorities

If you believe that Via 313 has not handled your personal information in accordance with applicable law, or if you are unsatisfied with our response to a privacy rights request, you have the right to lodge a complaint with the appropriate regulatory authority.

13.1 Federal Trade Commission (FTC)

U.S. residents may file a complaint with the Federal Trade Commission (FTC), which is responsible for enforcing federal consumer protection and privacy laws:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

13.2 California Privacy Protection Agency (CPPA)

California residents may also file a complaint with the California Privacy Protection Agency (CPPA), the state agency responsible for enforcing the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

13.3 State Attorneys General

Residents of other U.S. states may also have the right to file complaints with their respective state Attorney General's office regarding potential privacy law violations. We encourage you to research the specific resources available in your state of residence.

14. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time in response to changes in applicable law, our business practices, or the services we offer. When we make material changes to this policy, we will:

• Update the "Effective Date" and "Last Updated" date at the top of this page.
• Notify registered users via email or in-app notification where practicable.
• Post a prominent notice on our website homepage for a reasonable period following the update.

Your continued use of our website and services following the posting of an updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we welcome you to reach out to us directly. Our team is committed to responding promptly and transparently to all privacy-related inquiries.

When contacting us regarding a privacy rights request, please include your full name, contact information, the nature of your request, and any relevant details that will help us locate your records and respond efficiently. We are committed to resolving all legitimate privacy inquiries within the timeframes required by applicable law.